Terms of Service

Effective October 4, 2026

These terms are an agreement between you and Tagback, Inc. ("Tagback", "we", "us") and govern your use of the Tagback iPhone app and tagback.io (together, the "Service"). By using the Service you agree to these terms and to our Privacy Policy. If you don't agree, don't use the Service.

1. The Service

Tagback helps you find the people in your photo library and share their photos with them. The app suggests who appears in your photos using face recognition that runs on your iPhone; you confirm each tag before anything is shared. The Service is in early development, and features may change, be interrupted or be discontinued.

2. Eligibility and your account

You must be at least 13 years old to create an account, and if you are under 18 you need a parent or guardian's permission. You sign in with a mobile phone number you control, which we verify with a one-time code. Keep your phone secure: you are responsible for activity on your account. Tell us at support@tagback.io if you think someone else has accessed it.

3. Text messages

By entering your mobile number to sign in, you agree to receive a one-time sign-in code by text message from Tagback each time you request one. We send no other text messages; in particular, we send no marketing messages. Message frequency depends on how often you sign in. Message and data rates may apply. Reply STOP to opt out, or HELP for help, or email support@tagback.io. If you opt out, you won't be able to sign in with a code until you opt back in. Carriers are not liable for delayed or undelivered messages.

Invitations to join Tagback are sent by you, from your own Messages app. You are responsible for the messages you send.

4. Your photos

You keep ownership of the photos and other content you upload ("your content"). You grant Tagback a worldwide, non-exclusive, royalty-free license to store, copy, process, resize and transmit your content only as needed to operate the Service, including delivering it to the people you tag and to anyone you send a share link. This license ends when your content is deleted from the Service, except for copies already shared with others at your direction.

You confirm that you have the right to share the content you upload, and that sharing it doesn't violate anyone else's rights.

5. Tagging and sharing

• Tag people accurately. Suggestions can be wrong; check each one before you confirm it.
• Photos you tag someone in are shared with that person and, for a child, with the child's parents in Tagback. Anyone with a share link can see the photos it covers, including if the link is forwarded.
• Respect the people in your photos. Don't use Tagback to share photos of someone who has asked you not to, or to harass, stalk or embarrass anyone.
• If you add a child to Tagback, you confirm that you are their parent or legal guardian, or have their parent or guardian's permission.

6. Acceptable use

You agree not to use the Service to:

• upload content that is illegal, sexually exploits anyone, or depicts minors inappropriately;
• share intimate images of anyone without their consent;
• infringe anyone's copyright, privacy or other rights;
• identify, track or build profiles of people who are not your contacts, or use face matching for surveillance;
• interfere with or disrupt the Service, access it by automated means, or try to get around its security; or
• break any law.

We may remove content or suspend accounts that we reasonably believe violate these terms. Report a problem to support@tagback.io.

7. Ending your use

You can stop using the Service at any time and ask us to delete your account by emailing support@tagback.io. We may suspend or end your access if you break these terms or if we stop offering the Service. Photos already delivered to other people, or saved by them, stay with them.

8. Disclaimers

The Service is provided "as is" and "as available". To the fullest extent the law allows, we disclaim all warranties, express or implied, including warranties of merchantability, fitness for a particular purpose and non-infringement. Face recognition is not perfect, and we don't promise that suggestions will be accurate or that the Service will be uninterrupted or error-free. Keep your own copies of photos that matter to you.

9. Limitation of liability

To the fullest extent the law allows, Tagback will not be liable for any indirect, incidental, special, consequential or punitive damages, or for any loss of data, photos, profits or goodwill, arising out of your use of the Service. Our total liability for any claim relating to the Service is limited to the greater of the amount you paid us in the 12 months before the claim, or US $50. Some places don't allow these limits, so they may not apply to you.

10. Indemnity

You agree to defend and indemnify Tagback against claims arising from your content or your breach of these terms, to the extent the law allows.

11. Apple

These terms are between you and Tagback, not Apple. Apple is not responsible for the app or its content, has no obligation to provide support for it, and is not responsible for any claims relating to it. Apple and its subsidiaries are third-party beneficiaries of these terms and may enforce them against you. Your use of the app must also comply with the App Store's terms of use.

12. Governing law

These terms are governed by the laws of the State of Delaware, without regard to its conflict-of-law rules. Any dispute will be resolved in the state or federal courts located in the State of Delaware, and you and Tagback consent to their jurisdiction.

13. Changes to these terms

We may update these terms. If we make material changes, we'll update the date above and let you know in the app before they take effect. Continuing to use the Service after that means you accept the updated terms.

14. Contact

Tagback, Inc.
support@tagback.io